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The Strategy of Starting with ‘Why’
Starting with “why” can help organizations design learning programs that deliver impact, credibility and ROI. Research sponsored by ATD shows that the number one measure from talent development programs desired by CEOs of Fortune 500 companies is business impact, with 96 percent indicating it’s their number one measure, with ROI at number two. Together, these priorities show…
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Proving the Value of Recognition
The ROI Methodology provides a structured, credible framework for evaluating recognition initiatives. Recognition has always mattered, but it seems to be attracting renewed attention these days. On January 22, 2026, HR technology platform Workhuman ran two full-page ads in The Wall Street Journal focused entirely on recognition. One ad showed a donut with the headline, “Farewell, workplace,” suggesting…
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Good News for the Evaluation of Learning: Seven Trends
Some recent studies have revealed that much progress has been made in connecting learning and development to key impact measures and even occasionally measuring the return on investment. Essentially, there are seven trends, supported by surveys, polls, and practice, that highlight good news for learning and development accountability. The Value Chain But first, let’s review…
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What’s the ROI in AI?
The idea of AI has existed for years, but it truly gained public attention in November 2022 when ChatGPT was launched. For the first time, individuals could see the power of what is known as generative AI. What it can do is amazing, and the reaction to it everywhere has been breathtaking. Investments in AI…
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Developing a Business Around Your Nonfiction Book
One thing publishers and authors have in common is that they want book sales. Although authors may come to the table with a good platform, a great marketing plan, and even a contract agreement to buy 2,000, every effort is needed to ensure the book sales targets are met. This article explains why it is…
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Radically Change Your Program Design with the ROI Estimator
This is a valuable tool to evaluate the effectiveness of training programs by understanding their financial returns and helping to ensure that every dollar spent contributes to meaningful results. Will your next program deliver results that matter most to the business? If not, why not? If so, how do you know? A talent development program’s…
