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By Tim R. Brock, CPT, Ph.D.
This article was originally published in the April 2020 issue ofย Performance Improvement.ย
Abstract
This three-part series began by highlighting an eclectic paradox currently perplexing theย HPT profession. The second article offered a solution based on 10 design-thinking principles from the field of innovation. This final article uses a case study to show how these 10 design-thinking principles help the human performance technology (HPT) practitioner overcome the eclectic paradox when applying the 10 standards. It provides a new logic lens that brings greater HPT clarity and meets Gilbertโs three-edged ruler principles.
Part 1 of this article ended with a paradox. Part 2 ended with a proposed path forward by returning to Gilbertโs three-edged ruler principles to deliver and evaluate worthy performance. Part 1 concluded that human performance technology (HPT) practitioners should advocate what makes this profession unique to attract like-minded professionals from other disciplines to integrate the HPT standards into theirs, because HPT offers something missing from their performance improvement frameworks.ย It ended with this admonition from Gilbert: โAlthough eclectic systems may sometimes be useful, they seldom have the simplicity and never the elegance that I have held as criteria for success. But eclectic systems do have one sensible quality that all who offer ideas might envy. They know there is more than one way to look at the worldโ (Gilbert, 1996, p. 5).
Part 2 explored how the HPT profession can add a new way to look at the world while returning to the elegance and simplicity the profession advocates by integrating design-thinking principles from the world of innovation. It offered a framework that HPT practitioners can use that allows them to integrate a logic chain, with the A2D2IE process, the 10 Standards of Performance Improvement, an HPT model, and principles of design thinking to deliver and evaluate outcomes and results that matter to stakeholders who matter.
Part 3 uses a case study to show how what was covered in Parts 1 and 2 was applied in a real-world performance improvement initiative.
CONTEXT CASE STUDY: ABSENTEEISM REDUCTION PROGRAM
The following case study 1 demonstrates how the business alignment V-model provides an advanced logic process the HPT practitioner can use to apply the 10 Standards of Performance Improvement in a way that is easy to grasp and explain. This case study demonstrates how to apply the first three steps of the design-thinking process. The HPT practitioner applies the first four standard principles along with process standards 5 and 6 and also plans how to implement standards 6, 7, 8, 9, and 10. Practitioners use the product of these first three process steps to design and develop the solution (HPT Standard 9) and then evaluate the program as planned, using Steps 4โ8 of the process (HPT Standard 10). These first three steps can occur simultaneously for each of the five needs-objectives- evaluation levels.
A bus transit system at a major U.S. city-operated over 1,000 buses every day, every hour. They employed over
2,900 drivers. They also hired a pool of 231 substitute bus drivers to replace absent bus drivers. When the substitute drivers were assigned to replace an unexpected no-show driver, there were bus delays. When the substitute drivers were not driving for an absent driver, they performed no essential work for the remainder of their shift.
Steps 1 and 3: Start with Why, Align Programs with the Business and Expect Success; Plan for Results
Step 1 is concerned with establishing a needs-driven business case for the performance improvement intervention at Levels 5 and 4. The measures defined at Step 1 provide the baseline โas-isโ measures to write the โshould-beโ program objectives that will define what these stakeholders expect in return for their investment. These level-specific program objectives are used to determine how the organization will evaluate the effectiveness (Av) established by the business measures as well as the efficiency (Aw) established by the return on investment (ROI) of the program. Together, they will determine how well the program did to meet these program objectives that define success. HPT practitioners want to learn what worked, what did not work, and what actions are required to improve the program to achieve the appropriate objectives.
HPT practitioners want to evaluate the program to determine whether the program was designed for success. The first and final ISPI standards require this. HPT practitioners want to collaborate with the appropriate stakeholder to determine how everyone agrees to evaluate the program to learn whether it mattered to the program participants so that they are willing and able to change their workplace behaviors. HPT practitioners collect these data at Step 4 of the designโthinking-for-results process.
HPT practitioners also want to plan how they will collect data to determine whether the desired changes have affected workplace performance outcomes as expected. Workplace changes may include organization performance variables (i.e., Gilbertโs information, instruments, or incentives) or human behavior variables (i.e., Gilbertโs knowledge and skills, capabilities, or motivation)ย improvements. HPT practitioners collect these data to evaluate during Step 5 of the design-thinking-for-results process. Was what was learned by the participants and changed in the workplace done in a way so that it became a daily practice? If not, why not? Even more, with this improved behavioral performance, did the business measures the program was funded to improve, actually improve. These measures are the organizationโs defined valued performance or accomplishments.
Finally, HPT practitioners want to plan, with the appropriate stakeholders, how they will evaluate the impact (or valued-performance measures) of the program. First, HPT practitioners must plan with the stakeholders how they will isolate the Level 4 impact of the program. They must plan how they will answer the question, โHow do you know the impact you are claiming is directly related to your program and not something else?โ Executives expect HPT practitioners to give credit where credit is due to protect relationships and credibility. There are multiple credible techniques such as control groups, trend-line analysis, mathematical modeling, estimates, and others.2 Furthermore, HPT practitioners must plan how they will collect program costs, decide which impact measures to convert to monetary values or leave as intangibles, and choose how they will report the results of the programโs effectiveness after they evaluate the program against the programโs objectives.
In summary, at Step 3 HPT practitioners are planning for success. They do this by using the five levels of program needs the HPT practitioner aligned at Steps 1 and 2 (i.e., two at the organization-performance level and three at the human-performance level) to write the outcomes and results objectives the program is expected to deliver. They will use these program objectives to evaluate 2the program to determine how well the program did to achieve those objectives.
For this case study, the HPT practitioner collaborated with the appropriate stakeholders to accomplish the three program-planning-process steps. The first step was to define and align the program needs. 3 The second step was to craft the five โshould-beโ program objectives the program is expected to achieve. The third step was to determine how the HPT practitioner will evaluate each objective. Now the performance improvement team had what wasย necessary to design, develop, implement, and evaluate the performance improvement intervention that all the key stakeholders agreed to support because they had a voice during the planning phase to make sure that what was planned was feasible, sustainable, and what they want.
In summary, these first three steps help HPT practitioners either apply or plan to apply all 10 HPT standards using a more detailed process that complements the six HPT process standards while integrating the four HPT principle standards at every step. The following case study should add some clarity to how this design thinking for results process works in the real world.
Level 5 payoff need, program objective, and ROI evaluation plan
Executives noted that their driver-absenteeism rate had increased over the past three years and from 7% to 8.7% during the past three months. This rate was reducing their ability to provide consistent and reliable transportation service to their customers due to bus-route schedule delays and bottlenecks. This resulted in escalating customer complaints, a loss in revenue, and higher operating costs. The executives decided that the rising absenteeism trend was a problem worth solving to reduce these avoidable costs and complaints and save the companyโs reputation. They also wanted to make sure that the cost of the solution did not exceed the expected amount of increased revenue and costs avoided. They decided they wanted at least a 25% ROI for this intervention. This is good for HPT practitioners to know upfront.
Using the business alignment V-model in a table format, Figure 1 indicates how the first and third steps of the design-thinking-for-results process align the program needs with the program objectives and how they planned to evaluate the program at this worthy-performance level. The second step shifts from an organization-performance perspective to a daily operations (i.e., workplace) human-performance perspective. The A2D2IE phase is included with each process step to cross-reference the advanced logic chain depicted in Figure 1.
Level 4 business needs, program objectives, and impact evaluation plan
Working with the executives, the HPT practitioners decided to focus on three interrelated business measures:
Figure 2 shows how they aligned these three organizational business-measure needs with the program objective for each need. It also shows how they planned to evaluate the program at the valued-performance level.
Notice how the Level 4 business needs and objectives are aligned to address the Level 5 payoff need and objective. While the needs and objectives are related to the ROI formula (or Gilbertโs worthy performance formula) numerator (i.e., monetary benefits), the denominator is affected by the performance improvement costs involved in improving these business measures.
According to the integrated-logic model, only Levels 4 and 5 are considered results. Level 4 is the program- effectiveness result that executives value. Level 5 is the financial result that establishes whether the program was efficient and qualified as a financially worthwhile investment.
Another important decision made at this level is how the HPT practitioners will analyze the Level 4 impact measures. The analysis planning requires the same level of stakeholder involvement as Steps 1โ5 of the design- thinking-for-results process. At design thinking Step 7, the goal is to make the results-evaluation data credible. First, they decided how they would isolate the effect of this new policy from other factors that might affect the Level 4 measures. It is crucial to answer the question, โHow do you know the Level 4 improvements you are claiming are the result of this program and not something else?โ HPT practitioners want to give and take credit where credit is due. In partnership with the key stakeholders who can support and approve the action, the HPT practitioners determined which method was most feasible to use for the three Level- 4 measures.
Next, they planned to use salary and benefits to convert isolated absenteeism data to a monetary value. They also decided to leave the employee job-satisfaction and bus-schedule-delay numbers as intangibles (i.e., not converted to monetary value). Finally, they planned with the key stakeholders how they would collect all the costs associated with the A2D2IE process to be able to calculate a credible ROI or worthy-performance result. The monetized, isolated absenteeism value goes in the numerator, and the program costs go in the denominator.
These two levels identify the needs associated with Level 5 payoff worthy performance (Aw) and Level 4 business valued performance (Av). This worthy and valued performance can include societal needs advocatedย by Kaufman and Guerra-Lopez (2013). These needs- assessment/analysis and alignment actions (HPT Standards 5 and 6) are done in partnership with the stakeholders (HPT Standard 4) to define the results measures that matter to them (HPT Standards 1, 2, and 3). This increases the likelihood that the HPT practitioner will design, develop, and deliver (HPT Standard 7) an acceptable, feasible intervention (HPT Standards 8 and 9). Doing so should produce results the stakeholders value and consider worthy because they are based on the evaluation data that the HPT practitioner collaboratively plans with the stakeholders to improve, measure, evaluate, and report (HPT Standard 10).
Steps 2 and 3: Make It Feasible, Select the Right Solution, and Expect Success; Plan for Results
Once the why question is answered, the second step of the design-thinking process is to figure out what must change in the workplace to allow selecting the most feasible solution(s). It aligns Levels 3, 2, and 1 to ensure the HPT practitioner addresses the needs identified at Levels 4 and 5. The HPT practitioner now moves from the organization- performance needs to human-centric performance needs and is viewing performance in the shoes of the people who must change their behavior to improve their workplace performance to improve the Level-4 business performance measures.
Level 3 performance needs, program objectives, and application-evaluation plan
This is where HPT professionals can excel. For this example, they used focus groups with bus drivers and their supervisors. They also interviewed supervisors and managers. Finally, they analyzed HR records for absenteeism trends and patterns. Here is what they learned:
To address these three root causes, they decided to implement two new processes:
Here is what this looks like using the business- alignment V-model (see Figure 3). Note how vertical and horizontal alignment is taking shape. Every cost associated with improving Level 3 workplace performance and evaluating the program at this level is included in the worthy-performance formula costs to achieve the Level 4 valued performance. Only monetized Level 4 valued performance results belong in the numerator.
Level 2 learning needs, program objectives, and learning-evaluation plan
All employees had to learn about the new no-fault policy and how it affected them. Employees learned about the new policy from their supervisors during a team meeting. Supervisors had to learn about the new policy, how to brief their direct reports, and how to implement and enforce the policy. All managers had to learn about the new policy and how they were expected to enforce it. HR had to learn how to implement the new screening procedure during the hiring process to ensure new hires did not have a work-attendance-problem history. HR also added the requirements of this no-fault policy to their employee- orientation program.
In the maturing business alignment V-model (see Figure 4), notice how the Level 3 needs drive the Level 2 needs and subsequent objectives and evaluation. This format makes it easy to plan and communicate with stakeholders to comply with the HPT standards. All the effort at this level is a cost to produce an output (nota result), as is Level 3.
Level 2 learning is another sweet spot for the typical HPT practitioner that this model accommodates. It can include training44 if the cause of the workplace performance gap is a lack of knowledge and skills. A new software system will probably require training the workforce on how to use it. However, learning can be informational. If you change an organizational support variable, like anย incentive policy, people must learn about the change and how it affects them and their work.
Therefore, learning addresses workforce knowledge and/or skill needs so people will learn what or how to change their workplace behaviors to improve the Level 4 business measures that address the needs at the organization system level.
Level 1 preference needs, program objectives, and reaction-evaluation plan
For this example, the HPT practitioners collaborated with the management team to learn the preferences of the organization and supervisors to ensure a successful program implementation on a specified effective date (see Figure 5). They learned that management would permit them to create a one-day training program for supervisors to prepare them to brief their direct reports and implement the program before the effective date. They also expected everybody, overall, to react positively to the new policy and indicate an intent to comply. If the reaction is positive, they can predict it is likely they will comply with the policy on the job. If the reaction is negative, they can expect the opposite.
Level-1 preferences are where the HPT practitioner defines the needs of the people and the organization to increase the likelihood of the programโs success. Gilbertย approached organization performance from a humanistic perspective with empathy toward improving conditions by improving the workplace and individual performance (Winter, 2018). This is an important basic design principle (item 4) from Table 1.
Here HPT practitioners put on the shoes of those affected by the performance improvement intervention. This human-centric perspective helps the HPT practitioner design, develop, and implement the intervention so that the program participants will perceive it as relevant and important to their job success, and they will commit to applying what they learn to their job performance. If the HPT intervention fails here, participants will not learn. If program participants do not learn, they will not change their workplace behaviors. If this happens, the business and payoff measures will not improve. As a result, the HPT practitionerโs efforts will be considered a failure.
After planning how the practitioners would evaluate the no-fault policy implementation initiative to achieve the program objectives and, by extension, to address the baseline needs, they collaborated on a communication plan that covered each phase of the process to comply with Step 7, Tell the Story: Communicate Results to Stakeholders. For process Step 8, Optimize Results: Use Black-Box Thinking to Increase Funding, they recommended how to improve the program, based on the evaluation results, asย part of a continuous improvement process. These final two steps focus on improving ongoing outcomes and results.
Implementation and Data Collection
The HPT team used the identified stakeholder needs at the organization and workplace levels (along with the objectives that defined what these stakeholders expected in order to judge the interventionโs success) to design and develop the intervention. During the implementation phase, they collected objective measurement data to determine how well the program did to meet the objective at that level.
The following results demonstrate how the design- thinking-for-success process steps add Gilbertโs three-edged ruler principles to ISPIโs 10 Standards for Performance Improvement. Success was determined at Standard 10, Evaluate Results and Impact, using the design-thinking process Steps 4 through 6 that were planned with the stakeholders at process Step 3.
Step 4: Make it Matter: Design for Input, Reaction, and Learning
Level 0 input
All employees were informed of the new policy and how it affected them. Appropriate resources were provided to assess, analyze, design, develop, and implement the intervention and to evaluate the effectiveness and efficiencies of the implementationโs outcomes and results.
Level 1 reaction
Overall reaction was favorable and exceeded the 4.5 Likert-scale average objective. Employees perceived the policy as equitable and fair. As expected, some employees expressed concerns. This seems to indicate a likelihood that employees will comply with the new policy, barring any application barriers.
Level 2 learning
The average true/false score was 78%. A minimum passing score of 70% was considered acceptable. Everyone left knowing the correct answers to the test and had all of their questions answered.
Step 5: Make It Stick; Design for Application and Impact
Level 3 application
A follow-up questionnaire of sampled supervisors indicated the policy was being applied consistently. Some resistance was encountered from habitual violators, but most employees still considered the policy fair and effective. Supervisors also reported that it took less time to implement this new policy than to use a progressive-discipline approach. HR records indicated that 95% of supervisors conducted the employee meeting and completed the meeting report. The new screening process was working based on sample interviews and selection records.
Level 4 impact
Bus schedule delays caused by absenteeism declined. Three months prior to the initiative, delays were 27.1%. The last three months after the intervention indicated they were down to 13.9%. In addition, before and after annualized absenteeism costs were $2,867,070 and $1,945,990, respectively. This is a cost avoidance of $921,080.
ANALYZE IMPACT DATA FOR RESULTS
Step 6: Make It Credible; Measure Results and Calculate ROI
Level 4 impact isolation
They planned to use trend line analysis to isolate the effect of the program. However, two other factors changed that could have contributed to these declines besides the no-fault policy and the new screening process. This required them to abandon this isolation approach. Since they planned to use management estimates as a back-up in
case this happened, they were able to complete this critical credibility step. Table 1 shows how supervisors estimated the effect these four factors had on the absenteeism decline and then reported how confident they were in their estimate to allow for an adjustment for estimate error (or margin of error). The isolated impact benefit for the first year was $518,384 (from the no-fault policy) + $143,873 (from the new screening process) = $662,257.
Note that the HPT team did not claim credit for the total difference of $921,080 between the pre- and post- absenteeism cost avoidance to protect the credibility of the impact they were claiming for their intervention. This is the valued performance their program delivered. This step is important because it applies ISPI Standard 3 whereby HPT practitioners provide evidence that establishes the value their program contributed to the desired impact sought by the executives. The HPT team accounted for the effect a downturn in the economy and the concomitant fewer available job opportunities might have on the impact results as they sought to improve work attendance. This is a critical, neglected credibility issue for HPT practitioners when they claim an impact result.
Convert data to a monetary value
How did the percentage decrease in absenteeism convert to monetary value? As planned at process step 3, they used the standard value of employee wages and benefits to monetize the benefit of the new no-fault policy and new-hire screening program that was implemented to reduce absenteeism costs. This standard value is how they knew how much money this absenteeism problem was costing them and convinced them to act. These calculations were completed when they isolated the impact of the program, as shown in Table 1.
Intangibles captured not converted to a monetary value
These include increased morale, improved customer satisfaction, and fewer bottlenecks in the entire system.
Program costs
The cost of the no-fault policy was $31,300. This included the costs to develop the policy, the costs of the program and training materials, and the cost of the meeting time (salaries and benefits). The cost of the new screening process was $36,100 including development costs, interviewer preparation, administrative time, and materials. It also included the cost to evaluate the program. The total program cost was $67,400.
Level 5 ROI
The ROI (or worthy performance) for this intervention was determined by the monetary benefits ($662,257) minus the program cost ($67,400) divided by the program cost ($67,400) times 100. This yields an ROI of 882%. Value for the worthy performance equation is defined as the net program benefits or program benefits minus program costs. Equation 1 displays both formulas.
Equation 1 :
ROI = Net Program Benefits/ Program Costsย ร 100ย ย ย w = f (vโc)
REPORT AND OPTIMIZE RESULTS
Step 7: Tell the Story; Communicate Results to Key Stakeholders
The HPT team reported the results of this intervention starting with the needs assessment at Step 1 of the design- thinking-process model and ending at Step 6 by reporting the ROI. Was this a credible ROI? Yes. The executives agreed with the financial numbers collected and computed by the finance team, as agreed during the planning stage.
Step 8: Optimize Results; Use Black-Box Thinking to Increase Funding
The HPT team also made recommendations to improve the program based on their analysis of the collected and analyzed data as compared with the programโs objectives. Doing this, the HPT team circled back to ISPIโs four-principle standards to continue to focus on results and outcomes, take a systemic view, add value, and work in partnership with clients and stakeholders to use program-evaluation evidence to make the program even better.
Implications for the HPT Profession
How can HPT practitioners focus on outcomes and results, the first HPT standard, if they do not plan for results and expect success? All the stakeholders must agree on what outcome and result success looks like for the intervention and commit to a role necessary for achieving and measuring that success. This is where the traditional logic model fails and where the business-alignment V- model fills that gap. Table 2 shows how this integrated- logic model addresses the HPT standards.
Figure 6 illustrates how the business alignment V-model, which is an HPT diagnostic intervention selection and evaluation planning tool, creates a high-level framework that shows how the design-thinking steps (the numbers in the blue dots) craft an HPT solution. Not only does it align the performance improvement needs vertically, but it also aligns the program objectives horizontally so that the HPT practitioner can evaluate the effectiveness of the intervention to address the impact (valued) and ROI (worthy) objectives that in turn address the business and payoff needs. These are the result measures that matter to executives. The HPT practitioner is establishing program (or intervention) objectives for eachย level in collaboration with the stakeholders and going beyond learning or performance objectives. Even more, the HPT practitioners partner with all stakeholders to define their roles and responsibilities to contribute to achieving success, as they define success with the objectives.
Executives can even decide during the planning phase to include funding for ROI forecasts as part of the evaluation plan, using data collected at Level 1 (using participant adjusted impact estimates), Level 2 (using test score/workplace performance improvement correlations), or Level 3 (using performance improvement utility analysis). HPT practitioners must plan to provide the executives with evidence that answers their performance improvement questions about the value and worth of the program they approved and funded if they so desire.
Process Step 3 is where HPT practitioners plan to do that, applying or planning for all 10 of the performance improvement standards. They are focusing on needs-driven objectives that define expected results at five levels. The HPT practitioner will evaluate the measurable indicators these objectives provide to inform them how the program is doing toward achieving the ultimate results executives wantโimpact (valued) and ROI (worthy) results. One of the reasons HPT practitioners struggle to evaluate new or existing programs is that they do not begin with the defined and aligned needs and objectives required to determine whether the program is delivering what it was funded to deliver. Delivering a product or implementing a program is not necessarily delivering results.
Once HPT practitioners have defined the programโs needs and objectives at these five levels, they continue to collaborate with the stakeholders to plan how they will evaluate the program to determine how well it met the needs-driven objectives so that everyone can know what worked and what must be improved at each level.
The end result is getting all of the stakeholders to agree on the elements of this business-alignment V-model and on how to collect and analyze the intervention data necessary to evaluate the effectiveness (valued performance) and efficiency (worthy performance) of the performance improvement program, project, or initiative.
Once the HPT practitioner completes the business-alignment V-model planning tool to integrate the design- thinking principles into the performance improvement effort, the HPT team is ready to design, develop, implement, and evaluate the solution. The team knows why the program was funded using business measures that matter to executives, the workplace performance needs that they must address by improving workplace performance, and how to design the program through the eyes of the participants. Together, the program is designed to meet the programโs objectives of different stakeholders at different times during the programโs implementation. Just as important, everyone knows how the HPT practitioner will evaluate the program. This will ensure that the data-collection actions required during the evaluation phase are included in the course design and development phases instead of as afterthoughts or as an unplanned expectation from management.
In summary, this advanced-logic model process that is based on design-thinking principles provides a context and framework for that work. This model helps the HPT practitioner and stakeholders see how each need identified during the needs assessment and analysis is aligned to address the need at the next level. This approach applies an important point Gilbert made: โThe good engineer begins by creating a precise model of the result, then explores techniques to help in achieving those resultsโ (1996, 105). The HPT practitioner does this by defining the needs-driven objectives that define results for each level that are defined by the key stakeholders who determine what outcomes and results success looks like at the human and organizational (or systems) perspectives.
CONCLUSIONS
Gilbert set the stage for the HPT profession by classifying what HPT practitioners do when engineering worthy performance. Gilbert was careful to build on his three principles and frame them within his leisurely theorems. This article nibbles around the edges of Gilbertโs genius without touching his argument that most of what we do toย manage behavior produces incompetence. The field of performance improvement has grown beyond the original fields of behaviorism and instructional design. These professionals were early adopters of Gilbertโs work as well as the work of other pioneers within our profession. HPT professionals have matured Gilbertโs three-edged ruler principles, which are integrated into ISPIโs 10 Standards of Performance Improvement. Has the HPT profession moved beyond Gilbertโs valued and worthy performance as well? Not if the HPT practitioner is truly applying ISPIโs 10 standards. ISPI begins and ends its 10 standards with results. The HPT practitioner does this by thinking like an engineer, rather than a scientist, to engineer valued and worthy performance.
Endnotes
1 This case study (Phillips, 2018) is used with the permission of ROI Institute.
2 There are respected performance improvement professionals who do not believe it is possible to isolate the effects of a program. Proven practice indicates it is not only possible but that it is a common practice at over 6,000 organizations around the globe; this is conclusive evidence that this practice is credible and expected.
3 This needs approach defines a need as a gap between the current results and the desired or required results (Kaufman & Guerra-Lopez, 2013). This approach establishes a needs-based business case to justify action to close as-is and should-be gaps. This is what the business alignment V-model does for the HPT practitioner.
4 I believe training must have three elements: presentation of what must be learned, practice doing what was presented, and feedback about how well it was done. Presenting content alone is considered a presentation, which is informational. Practice (or application) and feedback alone is considered an assessment.
References
Gilbert, T.F. (1996). Human competence: Engineering worthy performance (Tribute ed.). Silver Spring, MD: International Society for Performance Improvement.
Kaufman, R., & Guerra-Lopez, I. (2013). Needs assessment for organizational success. Alexandria, VA: American Society for Training and Development.
Phillips, J J. (2018). Measuring ROI in an absenteeism reduction program. In P. P. Phillips & J.J. Phillips (Eds.), Value for money: Measuring the return on investment on non-capital investments (Vol. 1, pp. 173โ186). Birmingham, AL: BWE Press, Inc.
Winter, B. (2018). Why Gilbert matters. Performance Improvement, 57(10), 6โ9. https://doi.org/10.1002/pfi.21809
About the Author
TIMOTHY R. BROCK, CPT, PhD, is the director of consulting services for ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. He helps organizations implement the ROI Methodology at more than 6,000 organizations in over 60 countries. He serves on the results-based management faculty at the United Nations System Staff College (Turin, Italy) and the Training and Performance Improvement faculty at Capella University (Minneapolis, Minnesota). He earned his PhDย in Education from Capella University with a specialization in Training and Performance Improvement. His latest journal article, โPerformance Analytics: The Missing Big Data Link Between Learning Analytics and Business Analytics,โ appeared in the August 2017 issue of Performance Improvement. He may be reached at Tim@roiinstitute.net.
Jennifer Wingate is the Communication and Research Manager at ROI Institute. Jennifer is skilled in managing all marketing and public relations campaigns and brand messaging. Before joining ROI Institute, she was a marketing professional working for companies like Encompass Health and Bradley Arant Boult Cummings for over fifteen years. She assisted Encompass Health with the national re-brand in 2019.
Jennifer is a University of Alabama in Birmingham graduate with a degree in communications management and mass communications. She enjoys spending time with her husband and puppies and hunting for antiques in her spare time.
Jennifer can be reached at jennifer@roiinstitute.net
Klaas Toes MSc, is President Global Business Development and Director, ROI Institute-Europe, and boasts over 30 years of hands-on experience in shaping human capital strategies, leadership, change, and sales for diverse businesses and governmental agencies. A prominent learning economist, Klaas emphasizes the importance of concrete data when determining business impact and ROI.
Klaas founded ROI Institute-Europe in 1998 enabling him to support the measurement and evaluation of tangible and financial values of learning for individuals and organizations. This venture was instrumental in laying the groundwork for people analytics in Europe.
By 2012, Klaas published De Waarde van Leren. As a well-respected voice in his domain, Klaas often shares insights via lectures and keynotes on various subjects including people analytics, business alignment, and ROI. In 2024 Klaas was co author of The Return On Investment for Training and Performance Improvement programs.
In 2016, Klaas’s expertise earned him a pivotal role as the European Council Director for People Analytics at The Conference Board, a position he held till 2021. He’s not just a thought leader but a successful entrepreneur in the fields of HR and Learning & Development, with his ventures impacting organizations on a global scale.
Andy Vance is Director of Client Relationships and IT Manager for ROI Institute. In his role asย Director of Client Relationships, Andy generates sales, implements marketing strategies, and maintains connections with clients and participants. In his IT Manager role, Andy maintains ROI Instituteโs technology infrastructure, produces virtual events, designing and updating webpages, and ensures online security.
Andy is a graduate of Phoenix Online University and has a Practical Project Manager certification. Andy also is a Glenwood Junior Board member a non profit dedicated to the support of adults and children with autism.
In his spare time, he enjoys hiking, camping, swimming, and building models.
Andy can be reached at andy@roiinstitute.net.
Hope Nicholas is the Director of Publications for ROI Institute.ย In this role she coordinates all publications, including books, articles, and case studies.ย Hope has significant experience with transcription, editing, proofreading, and project planning.ย Additionally, she contributes to multiple research and business development projects by facilitating communications and developing a wide variety of documents.
Hope is a graduate of the University of Akron and has over 15 years of experience working the field of healthcare administration and documentation. In her spare time, she enjoys painting, golfing, and playing tennis with friends and family.
Hope can be reached at hope@roiinstitute.net.
Tim Brock,ย Ph.D., a senior consultant at ROI Institute, facilitates ROI Certification and ROI workshops and provides ROI consulting services. Tim leads ROI Instituteโs weekly live virtual group coaching sessions that support individuals working toward earning the Certified ROI Professionalยฎ (CRP) credential. He is also an invited presenter at multiple international conferences and has also authored chapters on the ROI Methodology in several books.
Tim is a retired Air Force field grade officer, having served in both the enlisted and officer ranks, serving as a nuclear weapons maintenance crew chief and a missile combat crew commander for both the Titan II and Minuteman II intercontinental ballistic missile weapon systems. During his later career at Lockheed Martin, Tim led their science of learning and performance improvement team as a human performance system engineer and architect. He has experience in the education profession as a K-12 private school principal, a college director of education, and associate professor. Tim earned his Ph.D. from Capella University in education with a specialization in training and performance improvement.
Tim enjoys spending time with his three grown children and three young grandchildren. He and his wife enjoy taking extended cruises to relax, read, and see the world.
Caroline Hubble is Vice President of Consulting Services with ROI Institute. She manages the implementation of complex program evaluation projects, including conducting research and evaluation studies in various areas such as leadership development, process improvement strategies, and program implementation. In previous roles, she managed evaluation, analytics, reporting, and operations for business line and enterprise-wide HR departments. Her operational, project, and relationship management expertise is noted for significantly contributing to improved business practices.
Caroline holds a BA in Psychology from Rollins College and received her Masters of Science in Organizational Development in May 2013. Her publications include: ASTD Handbook of Measuring and Evaluating Training, Chapter 4: Using Surveys and Questionnaires. ASTD 2010; Measuring ROI in Learning & Development: Case Studies from Global Organizations, Chapter 4 (co-authored). ASTD 2012โ Offering Money for School Pays Off, (co-authored) Chief Learning Officer Magazine, June 2012.
When not focused on evaluation efforts, she enjoys spending time on her small farm in the mountains of North Carolina, raising Savannah and Egyptian Mau cats, following NASCAR, and capturing memories through photography.
Caroline can be reached at caroline@roiinstitute.net.
Melissa Brown is the Director of Partnerships at ROI Institute. She manages ROI Instituteโs network of more than 70 international partners and associates, as they implement the ROI Methodologyยฎ globally. Melissa also oversees marketing by coordinating and designing marketing campaigns, the layout and design of course materials, research projects, promotional collateral, and other communication resources. Melissa works alongside clients, partners, and associates to ensure quality results. Melissa is a Certified Digital Marketing Professional and American Marketing Association Professional Certified Marketer in Digital Marketing, and she also holds a Qualtrics Platform Essentials Certification.
Melissa earned a bachelorโs degree in Communication and Information Sciences from The University of Alabama and a masterโs degree in Communication from Walden University. She also holds a teaching license in secondary language arts. Melissa and her family enjoy traveling, watching and playing sports, and spending time outdoors.
Melissa can be reached at melissa@roiinstitute.net.
Kylie McLeod manages research, assessment, and communication at ROI Institute. She develops data collection instruments, collects, and analyzes data, writes final evaluation reports, manages research projects, coordinates the communication process, and directs the ROI Institute Awards Program. She also edits ROI Institute books and articles, develops promotional and marketing materials, and assists with the proposal creation process. She served as editor, production manager, and coordinator of the book, Value for Money: How to Show the Value for Money for All Types of Projects and Programs In Governments, Nongovernmental Organizations, Nonprofits, and Businesses (Wiley, 2020).
Kylie graduated with a Bachelor’s in Communication and Information Sciences from The University of Alabama in 2015 and a Master of Arts in Journalism from the same institution in 2017. Kylie holds CoreXM and CoreXM Expert certifications from Qualtrics and earned the Certified ROI Practitioner credential in November 2019.
In her free time, Kylie cheers on the Alabama Crimson Tide, enjoys the (mostly) sunny weather in Northwest Florida, and dotes on her dog, Penny.
Kylie can be reached at kylie@roiinstitute.net.
Kylie McLeod manages research, assessment, and communication at ROI Institute. She manages proposals, develops data collection instruments, collects, and analyzes data, writes final evaluation reports, and manages research projects. She has previously edited ROI Institute books and articles and developed promotional and marketing materials. She served as editor, production manager, and coordinator of the book, Value for Money: How to Show the Value for Money for All Types of Projects and Programs In Governments, Nongovernmental Organizations, Nonprofits, and Businesses (Wiley, 2020).
Kylie graduated with a Bachelorโs in Communication and Information Sciences from The University of Alabama in 2015 and a Master of Arts in Journalism from the same institution in 2017. Kylie holds CoreXM and CoreXM Expert certifications from Qualtrics and earned the Certified ROI Professional credential in November 2019.
In her free time, Kylie cheers on the Alabama Crimson Tide, enjoys the (mostly) sunny weather in Northwest Florida, and dotes on her dog, Penny.
Kylie can be reached atย kylie@roiinstitute.net.
Patti P. Phillips, Ph.D., is co-founder and CEO of ROI Institute. She is a driving force in the
global adoption of the ROI Methodologyยฎ and measurement and evaluation to influence organizational change. Her work as an educator, researcher, consultant, and coach supports leaders as they build the capacity to create and deliver value from investments in all types of endeavors. Her work spans private, public, nonprofit, and nongovernmental organizations.
Patti serves as a member of the Board of Trustees of the United Nations Institute for Training and Research and the UN System Staff College faculty in Turin, Italy. Additionally, she is chair of the Institute for Corporate Productivity People Analytics Board; Principal Research Fellow for The Conference Board; board member of the International Federation for Training and Development Organizations; and board chair for the Center for Talent Reporting. In 2015, she was honored by the Association for Talent Development as a Certified Professional in Talent Development Fellow for her contribution to the professionalism of the talent development field.
Patti contributes to various journals and is the author of books on measurement, evaluation, and ROI. CNBC, Euronews, and other news outlets feature her work.
Patti can be reached atย patti@roiinstitute.net
Ann Akins has been associated with ROI Institute for over 23 years.ย While primarily providing financial support for the company, in 2019, she also became the President of ROI expanding her role into the operational areas of the company.ย Prior to joining ROI, Ann was a regional controller for Waste Management with over $250 million in annual revenue.ย She has also led a customer experience center for FIS (a financial services company) with over 1,200 employees.ย This previous experience has helped Ann provide significant financial and operational insights for ROI operations.
Ann has a BS in Accounting from the University of West Alabama and a Masterโs in Business Administration from Mississippi State University.ย An avid University of Alabama sports fan, she enjoys attending UA football games and spending time with her children.
Ann can be reached at ann@roiinstitute.net.
Evan Seidner is a Senior Analyst for ROI Institute. In his role as an analyst, Evan does mixed-methods data analysis for clients. Evan also supports other team members in the evaluation process and implementation processes. In previous roles, he has worked with environmental NGOs in China as well as working for an agribusiness in Tokyo, Japan.
Evan holds a BA in Global Studies with minors in Political Science and East Asian Languages and Cultures from the University of Illinois at Urbana-Champaign and received his MA in International Relations from the American University in Washington, D.C.
In his free time, Evan enjoys learning photography and videography. He is a Japanese film buff, which he watches to help maintain his language skills.
Evan can be reached at evan@roiinstitute.net
Jack J. Phillips, Ph.D., chairman of ROI Institute, is a world-renowned expert on accountability, measurement, and evaluation. Jack provides consulting services for Fortune 500 companies and major global organizations, and regularly consults with clients in manufacturing, service, and government organizations in 70 countries. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world and has received several awards and honors for his work.
Jack has enjoyed almost 30 years of corporate experience in the aerospace, textile, metals, construction materials, and banking industries. He has served as training and development manager at two Fortune 500 firms, as senior human resource officer at two firms, and as president of a regional bank. Also, he served as management professor at a major state university.
Jack has undergraduate degrees in electrical engineering, physics, and mathematics; a masterโs degree in Decision Sciences from Georgia State University; and a Ph.D. in Human Resource Management from the University of Alabama. He has served on the boards of several private businesses, nonprofits, and associations, including the American Society for Training and Development, the National Management Association, and the International Society for Performance Improvement, where he served as president (2012-2013).
Jack can be reached at jack@roiinstitute.net.
Patti P. Phillips, Ph.D., is co-founder and CEO of ROI Institute. She is a driving force in the global adoption of the ROI Methodology and measurement and evaluation to influence organizational change. Her work as an educator, researcher, consultant, and coach supports leaders as they build the capacity to create and deliver value from investments in all types of endeavors. Her work spans private, public, nonprofit, and nongovernmental organizations.
Patti serves as a member of the Board of Trustees of the United Nations Institute for Training and Research (UNITAR) and the UN System Staff College faculty in Turin, Italy. Additionally, she is chair of the Institute for Corporate Productivity (i4cp) People Analytics Board; Principal Research Fellow for The Conference Board; board member of the International Federation for Training and Development Organizations (IFTDO); and board chair for the Center for Talent Reporting (CTR). In 2015, she was honored by the Association for Talent Development as a Certified Professional in Talent Development (CPTD) Fellow for her contribution to the professionalism of the talent development field.
Patti contributes to various journals and is the author of books on measurement, evaluation, and ROI. CNBC, Euronews, and other news outlets feature her work.
Patti can be reached at patti@roiinstitute.net
Hope Nicholas the Director of Publications for the ROI Institute.ย In this role she coordinates all publications, including books, articles, and case studies.ย Hope has significant experience with transcription, editing, proofreading, and project planning.ย Additionally, she contributes to multiple research and business development projects by facilitating communications and developing a wide variety of documents.
Hope is a graduate of the University of Akron and has over 15 years of experience working the field of healthcare administration and documentation. In her spare time, she enjoys painting, golfing, and playing tennis with friends and family.
Hope can be reached atย hope@roiinstitute.net.
Caroline Hubble, M.S.O.D., is Vice President of Consulting Services with ROI Institute, Caroline manages the implementation of complex program evaluation projects, including conducting research and evaluation studies in various areas such as leadership development, process improvement strategies, and program implementation. In previous roles, she managed evaluation, analytics, reporting, and operations for business line and enterprise-wide HR departments. Her operational, project, and relationship management expertise is noted for significantly contributing to improved business practices.
Caroline holds a BA in Psychology from Rollins College and received her Masters of Science in Organizational Development in May 2013. Her publications include: ASTD Handbook of Measuring and Evaluating Training, Chapter 4: Using Surveys and Questionnaires. ASTD 2010; Measuring ROI in Learning & Development: Case Studies from Global Organizations, Chapter 4 (co-authored). ASTD 2012โ Offering Money for School Pays Off, (co-authored) Chief Learning Officer Magazine, June 2012.
When not focused on evaluation efforts, she enjoys spending time on her small farm in the mountains of North Carolina, raising Savannah and Egyptian Mau cats, following NASCAR, and capturing memories through photography.
Caroline can be reached atย caroline@roiinstitute.net.
Jack J. Phillips, Ph.D., chairman of ROI Institute, is a world-renowned expert on accountability, measurement, and evaluation. Jack provides consulting services for Fortune 500 companies and major global organizations, and regularly consults with clients in manufacturing, service, and government organizations in 70 countries. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world and has received several awards and honors for his work.
Jack has enjoyed almost 30 years of corporate experience in the aerospace, textile, metals, construction materials, and banking industries. He has served as training and development manager at two Fortune 500 firms, as senior human resource officer at two firms, and as president of a regional bank. Also, he served as management professor at a major state university.
Jack has undergraduate degrees in electrical engineering, physics, and mathematics; a masterโs degree in Decision Sciences from Georgia State University; and a Ph.D. in Human Resource Management from the University of Alabama. He has served on the boards of several private businesses, nonprofits, and associations, including the American Society for Training and Development, the National Management Association, and the International Society for Performance Improvement, where he served as president (2012-2013).
Jack can be reached atย jack@roiinstitute.net.
Example
MYTH: The monetary value for a measure is difficult to locate or calculate.
REALITY: Most measures that matter have been converted to money.
The Kansas City SWAT team implemented the Outward Mindset program to reduce citizen complaints about the police, a meaยญsure of the quality of their work. The team leader, Chip Huth, and the team knew they could avoid the complaints by being nice guys, but they still had their jobs to do. Measures of productivity were equally important, includยญing confiscating drugs, cash, and guns; serving warrants; and making arrests. As a result of Outward Mindset, they were able to improve proยญductivity and quality. Reducing complaints was an important quality meaยญsure of success. However, according to Chip, โThe Outward Mindset approach did not merely help us reduce complaints, but also helped us account for an unquantifiable reduction in lawsuits, injuries, etc., and an increase in public trust, collaboration, and drug and gun seizures.โ
What else cause the complaints to decrease? The number of missions did not change, and the types of missions didnโt change. There were no policy changes and no high-profile cases in the news. In essence, the team could not think of any other factors and believed that their new Outward Mindset approach had made the difference. According to Chip, the complaints disappeared because of the behaviors from the Outward Mindยญ set, โThe way we responded to the reality of others while executing our work, including some changes in procedures that were born out of our commitment to seeing others, made the complaints disappear.โ
When comparing the monetary benefits of reducing complaints for one year to the cost of preparing this team to use the Outward Mindset, the ROI is 5,724 percent. This is an almost unbelievable ROI, but the process and the data prove it is credible.
Story from Show the Value of What You Do, Chapter 6, Page 97
Example
MYTH: The success of one project rarely influences investing in another project.
REALITY: The best results to continue to invest in are previous successes.
Jessica Kriegel, an organization and talent development consultant at Oracle with expertise in strategic planning, talent management, and leadership development, was particularly focused on intergeneraยญtional understanding. More specifically, she realized that generational labels do not work. The labels arenโt bad. Itโs the associations that society puts on those labels that are bad.
Although labels abound with each generational era, millennials (those born between 1980 and 2000) are the most misunderstood genยญeration. These labels keep individuals, managers, and even organizations from being as successful as they should be. Jessicaโs work at Oracle proยญ vided her with an opportunity to tackle this challenge directly. One projยญect clearly focused on this challenge, and she needed to show its value.1 A product ยญdevelopment team member reached out to the person in charge of the Oracle College Hire Program about their problem with the millennials. The team member suggested that the millennials didnโt unยญderstand the corporate culture, and as a result, there were behavioral and communication issues. This suggestion included a request for a training program to help the millennials acclimate to the company.
Jessica took this project on. She wanted to understand the issue and ensure that the correct program was implemented. She did not want to take on the project on the face value that millennials were the problem, and if we fix them, everything is okay.
Each year, this program develops approximately 100 to 200 new college hires, making this an important program. She examined some of the data that were surrounding the situation. A lack of productivity was reported, along with the excessive turnover of the millennials. Some were leaving soon after employment, which was very expenยญsive. Consequently, the business outcomes of interest were imยญ proved productivity and reduced turnover.
To understand the right solution, Jessica conducted a detailed surยญ vey with the managers and the employees. The surveys indicated that:
Next, Jessica conducted focus groups to examine the problem in more detail, and the focus groups identified areas where improveยญment was needed. The managers:
Meanwhile, the millennials felt they:
With these issues identified, the solution was designed to work with both groups to ensure that they worked productively and effiยญciently together, addressing their individual needs in two different programs (one for the managers and one for the employees). She set out to show the value of her program.
As Jessica conducted the programs, she captured reaction data. The employees felt the program was valuable, and it helped them understand more about their roles in the organization. She measured learning from both groups and found they were learning what they needed to do to be more successful. She measured application to see the extent to which they were working together because of the training. The reports were positive that they were working collaboraยญtively. With the increased collaboration came improvements in retenยญtion and productivity. With these improvements, she took a step to sort out the effects of the program from other influences, converted these measures to money, compared program benefits to the cost of the program, and calculated that the return on investment was 695 percent. The executives were impressed, and she communiยญcated the results to other groups and included a copy of her bestsellยญing book, Unfairly Labeled.
Leveraging the results of Jessicaโs project has made a differenceโ not only for the organization in which she was working at the time, but also for the program participants and the individuals she now reaches through her writing and speaking.
Story from Show the Value of What You Do, Chapter 7, Page 117
Example
MYTH: Data collection to show the success of a project is almost impossible.
REALITY: With planning and effort, data collection becomes feasible and successful.
Zoe Moore has been very determined. She helps organizations deยญvelop their Diversity, Equity & Inclusion (DE&I) strategies by ensuring there is diverse representation in leadership and recurring profesยญsional development focused on DE&I that improves workplace culture and supplier diversity programs to increase opportunities for underยญ resourced businesses. She has garnished attention around the subยญ jects, but still, many leaders ask the question, โSo what? What value do diversity, equity, and inclusion bring?โ
Of course, supplier diversity is important, but that is just the startยญing point. Equity and inclusivity are imperative across the global business of hospitality and are where the real value of Zoeโs work reยญ sides. But how can she demonstrate this value? She needs to collect data about:
This creates a new data collection stream for Zoe. While sheโs worked hard to improve awareness around supplier diversity through representation metrics, the challenge is to make sure that the teams integrate DE&I successfully, and she must collect data along the same five levels of success that form the value chain, with supplier diversity being the beginning point. This situation highlights that the five levels of success, first introduced in Chapter 1, can be examยญined at different times in projects and often from different perspecยญtives. This requires data collection along the value chain to make it work.
Story from Show the Value of What You Do, Chapter 5, Page 83
Example
MYTH: Objectives add little value to the outcomes.
REALITY: Objectives are powerful drivers of success.
Martin Burt, Ph.D., has a lifelong quest to understand and abolish poverty. His inspirational experience in public service includes servยญing as chief of staff for the president of Paraguay, the mayor of Asunยญciรณn (the capital city of Paraguay), and the vice minister of commerce. Martin is the founder and CEO of Fundaciรณn Paraguaya, a nonprofit devoted to promoting social entrepreneurship and economic selfยญ reliance to eliminate poverty worldwide.
Martin has challenged many assumptions about poverty by asking, โWhat if everything we knew about poverty was wrong? What if the legions of policy makers, social scientists, economists, aid workers, charities, and NGOs marching across the globe have been using the wrong strategy and tactics to wage the wrong war against poverty?โ
In his book, Who Owns Poverty?, Martin lays out the frameยญ work necessary to eliminate poverty. The answer to his question, โWho owns poverty?โ is clearโthe people in poverty. They donโt want to be in poverty. But people in poverty are not just persons with lowยญ income labels. They are individuals with joy, generosity, and creativity. They have problemยญ solving and entrepreneurial spirits, and they want to rise out of poverty. They just need help and support to get there, and they will get there if we give them an avenue to do so.
Martin created the Poverty Stoplight program that shows families what they must do to come out of poverty. Itโs not just increasing inยญ come, but itโs tackling a host of issues that altogether contribute to poverty. He developed 50 indicators of poverty, as shown in Table 9. Martin created the stoplight program with clear measures and three phases: red, yellow, and greenโred (a worst ยญcase scenario), yellow (making progress), and green (out of poverty). Along with each indicator, for each phase, the Poverty Stoplight team developed speยญcific measures of success so that all stakeholders, including the famiยญlies in poverty, can see where they are going, and the progress being made. Progress follows the five ยญlevel framework of reaction, learning, application, impact, and ROI.
Martin needs to show the value of the Poverty Stoplight program. He needs to push its evaluation to the ROI level for governments, as they calculate benefitยญ-cost analysis for helping to eliminate poverty. He also needs to calculate the ROI for the companies supporting the program, showing them that this is a good investment for the company and the community. The major foundations involved in the NGOs and the charities donโt need to see ROI, but they all need to see the impact. The impact is getting families out of poverty and reaching the green light on the Poverty Stoplight. Martin needs the Show the Value Process to show the value of what they do.
Story from Show the Value of What You Do, Chapter 4, Page 61
Example
MYTH: The solution to a problem is almost always obvious.
REALITY: The right solution is rarely obvious.
Ginger Luttrell spent 10 years as a software engineer, including conยญ figuration and programming at one of the worldโs largest business software companies. The intent of new systems implementations is to improve output, quality, cost, and time. Over the years of working with these systems implementations, she noticed a problem. When an implementation project would go live, endยญusers, those who worked in the business functional areas or departments, would ask quesยญtions such as:
Interestingly, end-ยญusers received comprehensive training on these systems during projects. Despite this fact, Ginger noticed that they exยญperienced problems and frustrations on the job. As a result, productivยญity, quality, and time savings sufferer rather than improved. The types of problems Ginger was addressing were universal. Additionally, some end-ยญusers would become so frustrated they would leave the company altogether. Ginger also saw that there was no channel for the voice of the end-users to get to the senior executives to address their issues and concerns.
Ginger began to realize a possible solution by addressing the preยญcise business needs identified (productivity, quality, time, cost, and retention). The endยญ-users needed a person who would support them on a routine basis. This person would serve as a mentor, coach, trainer, counselor, and trusted advisor to help them through complex impleยญmentation issues. This person is called a super user. At the same time, super users would help develop the end-ยญusers to become more valuable business team membersโmembers with a broader vision and more complex skill sets, who could offer greater support in their organization.
Ginger realized that the cost of providing super users was much less than the savings that would be generated to make the software system more effective for the organization. She tested her theory in different organizations and was convinced that she had the right solution for the perplexing problem of largeยญscale systems implementation. Eventuยญally, Ginger founded the Super User Network and now spends much of her time preparing and developing super users to perform this essenยญtial role in business departments worldwide.
Story from Show the Value of What You Do, Chapter 3, Page 45
Example
MYTH: Itโs almost impossible to connect most projects to business needs.
REALITY: Essentially, every project can be connected to a business need.
Chip Huth, the new leader of a SWAT team in the Kansas City, Missouri, Police Department, knew what he had to do. Citizen complaints against the team were excessive, averaging about 30โ40 per year. They were also expensive, costing the department an average of $70,000 per complaint just for the investigations. The deputy chief (DC) who appointed Chip was clearโChip needed to โclean upโ the mess. The DC was concerned about optics from the complaints and the many irritations they were causing.
Expectations were vague, and the accepted remedy was potenยญtially a โhouse cleaningโ and subsequent creation of a new team. Chip knew what he was facing. He accepted the assignment because he loved working in teams. Initially, Chip didnโt believe the team could be โfixed.โ Admittedly, Chip was completely self-centered in his thinking and simply loved the thrill of the work. He reassured the DC that he could whip the team into shape (not believing anyone could do so) and initially sought token improvements by addressing problem behaviors.
Unexpectedly, through a series of personal and professional encounยญters, Chip was exposed to a personal improvement process called Outยญ ward Mindset from the Arbinger Institute. Arbingerโs research indicates that people operate at any given time from one of two mindsets: an inยญ ward mindset or an outward mindset. When operating with an inward mindset, you focus only on your own goals and objectives without conยญsidering your impact on others. With an outward mindset, however, you see others as people who matter as much as you do. You consider their needs, challenges, and objectives. And you focus on collective results.
As Chip began applying the Outward Mindset framework to each area of his life, including his leadership responsibilities with the team, it seemed logical that this could impact the team. Although Chip was not certain that the Outward Mindset would deliver fewer complaints or build a better relationship with the community, he was willing to give it a try.
He introduced the team to this process. When they were exposed to it, they responded positively. The team asked Chip to lead them in applying the Outward Mindset skills and framework, in roleยญ modeling the behaviors, and showing them that it works. That was all Chip needed. He had the business measure, citizen complaints at roughly $70,000 each, the right solution, Outward Mindset, and the right people at the right time. He was ready to go.
Story from Show the Value of What You Do, Chapter 2, Page 29
How to Develop Turnover Costs
The first step in monitoring turnover costs is to define and discuss several issues about a cost control system. The key issues are presented here.
Some Costs Are Difficult to Determine
The huge difference that often exists between the cost estimates from HR and the actual turnover cost lies in the indirect or hidden costs category. Where direct costs are usually in the cost accounting system, the hidden costs are almost never considered. However, they can be developed using assumptions and estimation processes.
Fully-Loaded Costs
Using the approach to capturing the fully-loaded costs of turnover, each cost is identified and put into a specific category. Where an estimate is required, the entry is adjusted later. If possible, someone from finance and accounting should review and approve the data. The process should be able to withstand even the closest scrutiny, so organizations must ensure that all costs are included.
Reporting Total Cost
Costs are typically expressed as a percentage of the wages and salaries of the employees in a particular job group. This figure is usually determined after a detailed cost study is conducted. The percentage can be fixed for a group (for example, the sales force) or a specific job (for example, client relationship manager [CRM]).
For example, if a cost study in another industry has concluded that the cost to replace a CRM averages 150 percent of pay, this amount can be a beginning point. If there is some concern about the cost being too high, perhaps a lower number would be appropriate, such as 120 percent or 100 percent. After a figure has been determined, the turnover cost is then reported on statements along with the actual costs.
Morteza Zohrabi, MD, MBB, PMP, CRP, is the lead director in the implementation of countless mega-projects in both public and private sectors for large hospitals, government offices, manufacturers, and universities, to name a few. He is also a Certified Return on Investment Professional, publishing numerous articles and presentations on guaranteed value for money.
With over 20 years of expertise and hundreds of millions of dollars in savings, Morteza has done it all. He has delivered innovative solutions to old-time problems, with a track record of outstanding results, enhancing throughput, capacity, staff/client satisfaction, and shrinking turnaround times.
Through a combination of conventional and modern management techniques, Morteza and his team have revolutionized the management consulting industry by providing state-of-the-art business transformations and distinctively conforming as growth partners, encompassing guaranteed client satisfaction with each endeavor.
Morteza can be reached at morteza.zohrabi@yahoo.com.
Tom has a strong track record of enhancing business and individual performance through learning. He has conducted research and led teams to achieve award-winning results for more than 50 Fortune 500 companies. His strengths include assessing training needs, designing and facilitating learning solutions, and measuring results, including ROI.
At Atkinson Analytics, Tom helps clients achieve better results throughout the learning process, from defining needs to measuring the learning experience, on-job application, and business results. Tom enables individuals to demonstrate value to executives, sustain and enhance performance gains, and target opportunities for increasing return (ROI) on learning investments.
Tom previously worked as a learning director at Fresenius Medical Care and led a team of professionals in delivering an ambitious curriculum of programs and projects, including more than 1,000 sessions of the companyโs keystone leadership development initiative. At Deloitte Consulting, Tom was a specialist master, designing award-winning training and measurement systems for some of Deloitteโs largest clients.
Tom also helps parents of children on the Autism spectrum build meaningful relationships and a foundation for growth and development.
Tom can be reached at tatkinson@atkinsonanalytics.com .
Suzanne Schell, CRP, is the CEO of ROI Institute Canada. Suzanne teaches, consults, and conducts ROI studies primarily focussed on the Healthcare industry.
Suzanne acquired her Certified ROI Professional designation in 2010. She has brought the ROI Methodology to healthcare organizations, hospitals, and healthcare ministries and authorities across Canada, through workshops, consulting, and ROI Certification.
Her workshops and consulting give healthcare professionals, HR professionals, and executives the knowledge and skills to measure impact, value and ROI of initiatives, programs, and projects. Key learnings include developing data collection and analysis strategies to identifying change in behavior and impact, ROI. Answering the questions โ did the investment make a difference, did it deliver the impact expected, and is this the solution moving forward?
Suzanne can be reached at suzanne@roiinstitutecanada.com.
Rana Imran is an HR and OD professional and strategist with 15+ years of experience with multinational corporations in Pakistan and the Middle East region in diverse multicultural and international environments. Rana has worked with telecom, e-commerce, FMCG, education, healthcare, and hospitality industries.
Rana’s expertise is in organization design and development, business transformation strategy, organizational culture, employee engagement, performance management, talent management and development, capability building, leadership development, and measuring program impact.
Rana has delivered more than 36,000 hours of training on behavioral and business skills.
Rana is certified in Hogan Assessment, Global Diversity & Inclusion standards, is an IFC World Bank Certified Trainer, and has received a Measuring Return on Investment Certificate from ATD and ROI Institute. He is Certified Practitioner of Global Leadership Assessment 360 and Working Group Leader for the Global ISO HR Standard development committee TC260.
Rana can be reached at ranaimran.hr@gmail.com.
Burdette (Pete) Fullerton PhD is the founder of Dr. Peteโs Leadership Accelerator, Inc., an Executive Coaching and Return on Investment (ROI) assistance firm. In order to assist community economic development professionals, Pete started up Dr. Peteโs Leadership Accelerator. Pete is a passionate advocate for passing it on and leaving the campsite better than he found it. He values character, trust, and integrity and looks to assist like-minded economic development and chamber of commerce professionals in achieving personal and professional excellence. Pete has been a community economic development professional for over 30 years. In his career, Pete has participated in the completion of projects that have directly invested over $3.5 billion, which currently employ more than 17,000 in Kansas City.
In 2017, Pete earned his Doctorate at the University of Southern Mississippi in Human Capital Development. Pete attended Texas A&M University and received his Bachelor of Arts degree in Political Science and a Master of Public Administration from the University of Missouri. Pete holds certifications as a Certified Economic Developer (CEcD), Certified Return on Investment Professional (CRP), Certified Professional Coach (CPC), and Certified Executive Coach (CEC).
Pete can be reached at pf@drpeteleads.com.
Nader Bechini is passionate about assisting people and organizations improve and maximize their performance and bottom-line results. His life mission is to support others in strengthening their abilities to inspire, influence, and create an impact.
Nader is the director of ROI Institute in the MENA region. He is also a global facilitator with the Association of Talent Development (ATD).For more than 20 years, he led human performance improvement projects, programs, and initiatives, in more than 30 countries in North and South America, Europe, Africa, Australia, and Asia.
Nader has received several awards for his achievements. On three occasions, ROI Institute awarded him for the best international implementation of the ROI Methodology (2015, 2019, and 2020). The Moroccan Society for Human Resource presented him with an award for the best African HR expert in 2019. His articles in learning and development have been translated to Korean, Russian, Chinese, French, Arabic, and Spanish.
Nader facilitates workshops, consults with organizations, and speaks at conferences worldwide. He has been interviewed by several radio and TV programs in Saudi Arabia, Sudan, Tunisia, France, and Algeria.
Nader holds a masterโs degree in marketing from the University of Tunis El Manar, Tunisia.
Nader can be reached at nader@roiinstitute.net.
Matic Kadliฤek is an organizational psychologist and CEO of Video Center, Ltd. He is a sought-after people development consultant to more than 100 companies, building and implementing internal learning centers, e-learning content and platforms, and tools for successful leadership development and skill building, with psychological testing, coaching, succession planning, work environment diagnostics, mentoring, on-boarding, and providing frameworks for credibly measuring the impact of people development programs using the ROI Methodology (ROI Institute, USA). He is one of the first EuroPSY certificate holders for Work & Organizational Psychology in Slovenia. Matic is a dedicated mentor to young psychologists and takes humor seriously.
Matic can be reached at matic.kadlicek@videocenter.si.
Hormazd Mistry, ATD Master Trainerโข, is the founder and CEO of Sarosh Consulting and ROI Institute India. He is the India partner for ROI Institute.
Hormazd is a learning & development professional who has twice received the Most Fabulous Training & Development Leaders (2020 & 2021) award by the World HRD Congress. He has been a part of the L&D community for over 18 years and has worked for multinational organizations like Wipro Ltd., HERE Technologies, IKS Health, leading various L&D teams across geographies.
With a passion for L&D, Hormazd has experience in different roles in various L&D verticals. Over the years, he has delivered over 25,000 hours of training on various topics including but not limited to technical, TTT, leadership, soft skills, customer service, behavioral training, etc., with high business impact.
Hormazd now works with L&D/HR professionals and teams to enable them to deliver high business impact with their solutions. He also helps them in measuring and showcasing the impact & ROI of their programs.
Hormazd can be reached at hormazd@roiinstitute-india.com.
Hashem Othman Hashem is a top-notch ROI specialist, trainer, and consultant with 13 years of experience in measuring the ROI of a wide variety of projects, including HR practices, training, health care, and KPIs. His expertise covers isolation techniques, forecasting ROI studies, training best practices, and designing and implementing training solutions based on their ROI. Hashem also has experience in overseeing career development, setting performance metrics, evaluating project productivity, and helping to create successful long-term initiatives within organizations. He serves as a point person for CEOs, CFOs, and project managers to ensure proper investing of project budgets. Hashem maintains excellent communication, change management, and leadership skills. He is distinguished for his problem resolution abilities and high level of confidentiality. Hashem is equally effective at conducting ROI studies, measuring project impact, and training supervision and delivery.
Hashem earned his Master of Strategic Human Resource Management (MSHR) degree at the University of Wollongong, Australia, and a Bachelor of Applied Physics degree at Muโtah University, Jordan. He achieved the designation of Certified ROI Professional with ROI Institute in July 2017.
Hashem can be reached at h.othman@criticalinnovation.ae.
Beryl Oldham has 30 yearsโ experience in organizational learning and development. Before moving fulltime into consulting in 2013, she held senior generalist HR, organizational development, and learning and development roles in a range of government, local body, and corporate organizations. Her experience spans workforce planning, technical/professional and leadership/management competency frameworks design, performance management systems design and implementation, learning design, training systems management and evaluation, and measuring ROI for human resources, training, and other organizational initiatives.
In addition to being a Certified ROI Professionalยฎ, Beryl also holds AQF certificates in Training Systems Management and Training Evaluation, and the NZQA Certificate in Adult Education and Training (Level Five). She was the 2014 recipient of the NZATD Education Trustโs Learning and Development Practitioner of the Year Award and the ROI Instituteโs 2014 Award of Excellence for Most Innovative Approach to ROI.
Beryl is passionate about measuring results and her company, Complete Learning Solutions, provides learning solutions that cover every aspect of L&D and make a difference by proving the value of capability development in people and organizations. Beryl has been a partner with ROI Institute for nearly 14 years.
Beryl can be reached at beryl.oldham@completelearning.co.nz.
Farzaneh Majed is an ROI Institute Partner and Balanced Scorecard Institute Strategic Partner and Advisory Board Member with over 20 years of successful business development, change management, and innovation experience who has a passion for excellence and thrives on driving change. Her extensive career at the global level has resulted in many successful initiatives being adopted lucratively. She believes in simplifying processes and delivering results through strategic planning and effective execution.
As CEO and Managing Partner of Transform Alliance, Farzaneh is committed to assisting organizations to achieve transformation through the engagement of their people with TA’s alliance partners. Farzaneh is an advocate of Inclusion and Collaboration and owes her success to putting herself in the other person’s shoes, seeing the world from their perspective, and seeking a win-win solution.
Farzaneh is a Key Performance Indicator Professional (KPIP), Balanced Scorecard Master Professional (BSMP), has a Master’s Certificate in Project Management from George Washington University, and an Honours degree in Combined Sciences from the University of Brighton, UK. She established the L&D Division of Informa, was selected as Centre of Excellence for Training among Informa Group, and achieved an innovation award for continuous improvement. Farzaneh is the author of Generation Inclusion.
Farzaneh can be reached at farzaneh-majed@transform-alliance.com.
Colin’s career spans more than 35 years, and he’s still smiling. He began as an information technology (IT) mainframe programmer, growing to run complex international IT projects for corporations in many business areas requiring advanced leadership, cross-cultural stakeholder management skills, and the delivery of quantifiable business value.
Originating from the United Kingdom, he has lived in the United States, the Netherlands, and Singapore at various times and operated in many other countries.
Since 2007, Colin has concentrated on consulting and training, developing several thousand project managers and leaders for corporate clients and educational institutions. In 2014, he completed his ROI impact study to become a Certified ROI Professional (CRP) and partnered his company with ROI Institute through various locations in South-East Asia.
Supported by his dedicated team, Colin conducts ROI consulting projects and courses as well as project management and related subjects. He is a Project Management Professional (PMP), Certified Scrum Master, Certified Product Owner, and holds a master’s degree from Arcadia University, PA. Colin also specializes in dispute resolution and sits on the Principle Panel of the Singapore Mediation Centre where he mediates large quantum business disputes. And, when he has five minutes, Colin organizes the Singapore Filmmakers Network.
Colin can be reached at enquiries@knightgriffin.com.