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Survey design and administration are critical to collecting data useful to decision makers. A survey describes, compares, explains, or predicts a condition, behavior, or outcome. It provides stakeholders information they need to make decisions about programs, projects, people, and initiatives. The value of the information derived from a survey determines the investment in the survey needed to achieve your goals.
ROI Institute offers various research-based survey services. These services include:
- General Survey Consulting
- Survey Design and Creation
- Data Collection
- Data Analysis and Interpretation
- Reporting
ROI Institute can help you select the combination of services that will achieve your objectives.
General Survey Consulting
ROI Institute can provide general consulting on how best to plan, conduct, evaluate, and present a survey or research project. Consulting can include, but is not limited to:
- An overall evaluation of a past survey or research project
- The creation or review of measurable research objectives
- A review of current research practices
- General advice on the structure of questions, answer types, and other strategies
- Insight into best practices for survey planning/creation, data collection, analysis and interpretation, and reporting results
Survey Design and Creation
The process of designing a survey requires extensive planning. ROI Institute’s Qualtrics-certified staff can manage this process for you. Elements of survey design and creation include:
- Setting research objectives
- Writing survey questions that relate directly to research objectives
- Input of questions into survey software
- Survey instrument design and creation
Data Collection
ROI Institute is equipped to handle data collection for you, along with notification and reminder messages to possible respondents. Aspects of data collection include:
- Sending out pre-survey notice
- Distributing the survey
- Automating reminder messages to respondents, when needed
- Organizing and conducting focus groups and/or interviews
Data Analysis and Interpretation
ROI Institute’s staff will analyze quantitative and qualitative data and interpret the results. This will include both statistical and textual analysis. Data analysis and interpretation can include analyzing data collected from prior research.
Reporting
Reporting results can be challenging. ROI Institute balances data and storytelling in a way that effectively communicates the results. Elements of reporting can include:
- One-page executive summary
- 20+ page report
- Verbal presentation (using a PowerPoint)
- Infographic creation
For more information about our survey services, or to request a quote/proposal, contact ROI Institute by phone at
205-678-8101, by email at research@roiinstitute.net, or by filling out the form below.
