ROI in Action Casebook

$15.39

ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips’s six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology. (2008)

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Description

by Patricia Pulliam Phillips, Ph.D. & Jack J. Phillips, Ph.D.

The case studies presented in this book represent a variety of applications in human resources, learning and development, and performance improvement. Each case follows the methodology and describes in detail how it was used to show the value of a particular project or program.

The Potential of ROI in Action

Although the use of ROI Methodology has its beginning in measuring the impact of training and development, it has quickly expanded to include many other areas including coaching, consulting, human resources, leadership development, and meetings and events in thousands of organizations, including in the public, private, and non-profit sectors.

This book highlights dozens of real-world studies that explore measuring ROI in a variety of projects and programs, including effective meeting skills for a telecommunications equipment manufacturer, business coaching at a global hotel chain, a career-development initiative at a global computer company, coaching for new-hire employee retention at a global media company, operational and quality training at a plastics manufacturing company, a professional development day at a technical college, information technology sales training in a nonprofit organization, the effectiveness of an electronic documentation tool, a performance improvement training program at a healthcare organization, negotiations skills training for a mortgage company, and many others.

Published by Pfeiffer in 2008.

(Hardcover)
ISBN-10: 0787987174
ISBN-13: 978-0787987176

Additional information

Weight 1 lbs
Dimensions 6.3 × 9.1 × .5 in