Return on Investment in Meetings and Events

$49.95

This book enables professionals to identify, collect, analyze and report on seven types of data, ensuring credible results and success for all. This is an indispensable guide for all those who are responsible for the bottom-line accountability of meetings and events. (2008)

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By Jack J. Phillips, Ph.D., Theresa M. Breining, Patricia Pulliam Phillips, Ph.D.

Based on the success of the ROI Methodology developed by Dr. Jack Phillips over the past 20 years, Phillips, Breining and Phillips bring the proven methodology to the meetings industry and associations executives. This book explains the five levels of evaluation (Level 1, Reaction; Level 2, Learning; Level 3, Application; Level 4, Impact; and Level 5, ROI) as they apply to meetings and events. The data collected at each level will show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (level 4). The results are then compared to the cots of the event to produce an ROI calculation (Level 5)

Published by Elsevier/Butterworth-Heinemann in 2008

(Paperback)
ISBN-10: 0750683384
ISBN-13: 978-0750683388