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Focus on Effectiveness and Outcome Measures: Session 3
September 11 | 11 am to Noon CT
Description
Facilitator
This webinar is the third session in the TDRp series. During the session, we will explore the other two categories of measures in detail (effectiveness and outcome). In learning these measures are known as the four levels of Kirkpatrick and the five levels of Phillips. We will explore the difference between the two approaches for level 4 in detail, giving special attention to Phillips’ Level 4 impact which will double as an outcome measure. Special attention will be paid to the issue of isolating the impact of learning from other factors, which continues to be one of the most contentious in the field. We will also share which effectiveness measures are commonly benchmarked.
David Vance, Ph.D., is the former Executive Director of the Center for Talent Reporting, a nonprofit organization dedicated to the creation and implementation of best practices and standards for human capital measurement, reporting, and management. He is also the former President of Caterpillar University, which he founded in 2001.
Dave received his Bachelor of Science Degree in political science from M.I.T. in 1974, a Master of Science Degree in business administration from Indiana University (South Bend) in 1983, and a Ph.D. in economics from the University of Notre Dame in 1988.
He was named 2006 Chief Learning Officer of the Year by Chief Learning Officer magazine. He also was named 2004 Corporate University Leader of the Year by the International Quality and Productivity Center in their annual CUBIC Awards.
Dave is a frequent speaker at learning conferences and association meetings. He conducts workshops on measurement & reporting. Dave teaches in the human capital Ph.D. programs at Bellevue University and the University of Southern Mississippi as well as in the executive education program at George Mason University for Chief Talent Officers. He is a member of Working Group 2 on Metrics for the International Organization for Standardization (ISO) Technical Committee on Human Capital.
He is the author of The Business of Learning: How to Manage Corporate Training to Improve Your Bottom Line, Second Edition (2017), and the co-author, with Peggy Parskey, of Measurement Demystified: Creating Your Measurement, Analytics, and Reporting Strategy (2021) and its companion Measurement Demystified Field Guide (2022).
