By Patricia Pulliam Phillips and Jack J. Phillips
How do you accurately and effectively measure return on investment (ROI) in training and performance improvement?
Measuring ROI in Learning and Development, a new volume with a focus on the international arena and including a selection of case studies, provides detailed information on how to create, develop, and sustain a comprehensive ROI evaluation system. A focus on accountability in measuring ROI in learning and performance improvement programs has produced a book filled with functional, pragmatic suggestions and examples ideally suited for implementation in the real world.
Measuring ROI provides everyone who has a personal or professional interest in developing effective metrics with a solid foundation on which to build practical ROI measuring programs.
Specific topics covered include:
•examination of selected case studies, many of which employ the ROI Methodology
•definition and discussion of the ROI Methodology, and suggestions on how to best implement it
•exploration of best practices in measurement and evaluation of ROI
•discussion of various ROI data collection plans
•coverage of data analysis strategies and program assessment protocols
•analysis of program costs.
Measuring ROI in Learning and Development provides comprehensive coverage of all aspects of developing, creating, implementing, maintaining, and assessing an effective, productive ROI-measurement program. With its explanation of the ROI Methodology; presentation of numerous case studies; extensive documentation and analysis of best practices; and consideration of such important issues as cost, data collection, and program assessment, this title is the most complete resource available for those involved with measuring ROI.
Published in 2011 by ASTD Press